Services

Five things, done properly.

Each one exists to solve a specific problem. If you’re not sure which you need, that’s normal — book a call and we’ll work it out together.

01

Web development

Fast, maintainable sites and web apps — no page-builder bloat.

The problem

Most small-business websites are slow, fragile, and built on page builders nobody dares to touch. Every small change turns into a project, and the site drifts further from what the business actually needs.

What you get

  • A custom-built site with modern tooling — no bloated themes or page builders
  • Fast load times and solid behaviour on every device
  • A structure you can actually maintain and extend later
  • Web apps and browser extensions too, when a website isn’t enough
  • You own the code — no lock-in, no rented platform
02

UI/UX design

Interfaces visitors understand within seconds.

The problem

If visitors can’t tell what you do or where to click within a few seconds, they leave. Design isn’t decoration — it’s how quickly someone understands you.

What you get

  • Clear page structure and navigation, designed around your content
  • Interfaces that put the actions your visitors came for first
  • Consistent typography, colour and spacing across the whole site
  • Designs that are buildable — not just pretty in a mock-up
03

SEO

Technical foundations so the right people find you.

The problem

A good site that nobody finds is a cost, not an asset. Most SEO problems are structural — slow pages, missing metadata, and content search engines can’t make sense of.

What you get

  • Technical SEO built in from the start, not bolted on afterwards
  • Page structure, metadata, structured data and performance done properly
  • Honest guidance on content and what to write next
  • No guaranteed-rankings nonsense — just solid foundations that compound
04

Backend & API systems

Real systems for when spreadsheets stop working.

The problem

When the business runs on spreadsheets, inboxes and copy-paste, things silently break. Data lives in five places and nobody fully trusts any of them.

What you get

  • A custom backend matched to how you actually work
  • Databases, APIs and integrations with the tools you already use
  • The manual steps in between, automated away
  • Documentation, so the system isn’t a black box only I can open
05

AI & automation

Lightweight tooling that gives you hours back.

The problem

Repetitive admin is a quiet tax on your week — sorting enquiries, moving data between tools, writing the same updates over and over.

What you get

  • Lightweight automation built around your existing workflow
  • Practical AI tooling where it genuinely saves time — not as a gimmick
  • Small, maintainable systems instead of enterprise platforms you’ll never fully use
  • A clear explanation of what it does and what it costs to run

Pricing

A written quote, before anything starts.

Every project is different, so every project gets its own quote — in writing, before any work begins. It says what’s included, how long it’ll take and what it costs.

If the plan changes along the way, we agree the change in writing first — so there are no surprise invoices. And once the work is paid for, the code is yours.

Afif Bin Alam · Founder, Real Roots Media
Read the terms

Not sure where to start?

Book a call. I’ll tell you honestly.

Whether I can help, what I’d do first, and roughly what it involves — in one straightforward conversation.